What is a Land?
A "Land" is the organic and structured narrative of an area characterized by its own identity. The "Land" is thus a true Local Tourist Destination, providing visitors with all the information they need: what to see, what experiences to try, where to sleep, where to eat, what products to buy, what events not to miss... See an example: OltreLario.
Why create a Land?
To organically structure the narrative of one's territory and have a privileged access point in the Map of Wonders.
What are the advantages of creating a Land?
The network, the platform tools, the national App, the ability to "make critical mass" and capitalize on each individual promotional initiative for the benefit of the whole territory.