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Land and territorial marketing

What is a Land?

A "Land" is the organic and structured narrative of an area characterized by its own identity. The "Land" is thus a true Local Tourist Destination, providing visitors with all the information they need: what to see, what experiences to try, where to sleep, where to eat, what products to buy, what events not to miss... See an example: OltreLario.

Why create a Land?

To organically structure the narrative of one's territory and have a privileged access point in the Map of Wonders.

What are the advantages of creating a Land?

The network, the platform tools, the national App, the ability to "make critical mass" and capitalize on each individual promotional initiative for the benefit of the whole territory.


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If you have concerns, suggestions or plans for your area, write to us or come and meet us at the Tuesday webinar.